If you are starting up a new business, you will need to print business cards and other stationary items such as letterheads, envelopes and flyers. Take advantage of the huge industry that is now available online though you should take time to select a reliable and reputed online printing firm. It is important to read the reviews and be assured of the online printing firm before placing your valued order. Many printing firms may offer low prices but may not deliver the amount of cards that you order or the quality that you expect.
Since the first impression is generally the best, it is important to ensure that you project the right image when you hand over cards to prospective clients. Decide on whether you prefer the matte or glossy look as these cards look impressive as against the standard business cards. Look at the various types of special inks and finishes available and introduce a photographic image as a logo to depict the product or service. If you use metallic ink it will stand out impressively to highlight the logo or design. It is possible to coat an area of the card with spot UV coating as this will make a striking contrast when you use a matte finish for the rest of the area. Check the weight of the cards that you wish to order and remember that 14 and 16 point stock are definitely not as flimsy as 10 and 12 point stocks. The next criterion is to concentrate on the layout of the card. Give relevant details and try not to clutter the card with unnecessary information.
In an endeavor to save money, many people try to print their own cards. Some people may also resort to spreading the word when they start up a business. However these are not good marketing strategies to follow especially as they are many opportunities available online to print cheap business cards at very low prices. An important feature of marketing campaigns starts with printing of advertising materials. A business man will soon realize the value of using these insignificant cards when they see the results.
Before any major event or meeting, spend some time to decide whether your product or service will make an impact on the customers who will be attending the event. Spend some valuable time online to plan your marketing strategy. Use the free designer templates and tools available with most of the reputed online printing firms and plan the finish and style of your card. Provide the pertinent details and most importantly, your contact details. Talk to the people that attend the event and if you find that they show even the slightest interest in your product, hand them a card as this will make a good impression. You will not project your business in a good light if you scribble details on a piece of paper or write the contact details on one of the flyers. You will not feel the pinch when you distribute these cheap business cards that you have ordered from a reliable printing firm at a throw away price.