Nike’s Core Values And Business

A company”s core philosophy has the power to influence, inspire, and challenge employees on a daily basis. Nike, being the progressive company they are, employs an emergent strategy, “one that originates in the interaction of an organization with its environment.” Our CEO Les Kollegian and President Charlie Van Vechten both believe strongly in Nike”s philosophy not only because of the great success it has garnered Nike and their products, but also because of the continuous call to creativity and innovation it facilitates. In fact, Les often quotes the Nike core purpose “experiencing the emotion of winning and crushing your competition” when educating businesses on the importance of a business core purpose to develop the foundation of a brand promise and value proposition. Also, we”re not sure if Nike”s talented creative agency Weiden Kennedy was a part of developing these principles, but we wouldn”t be surprised. Anyway”I digress. Here are the 11 Nike Maxims.

1. “It is our nature to innovate.” The company sees innovation as one of its core organizational competencies.

2. “Nike is a company.”

3. “Nike is a brand.” The “swoosh” logo is instantly recognizable around the world. Nike sees this as the symbol of its global leadership. It will enter only those markets that it thinks it can dominate. It says: “lf we can”t lead it, we don”t need it.”

4. “Simplify and go.” Nike products have short life-cycles in terms both of technology and fashion. The company believes that making quick yet skilful decisions is key to its success. This aspect of Nike”s vision, together with the seventh maxim, is particularly powerful in articulating the company”s hugely successful use of emergent strategy.

5. “The consumer decides.” The company is keenly aware of the sophistication of its customers and it treats them as its key stakeholder.

6. “Be a sponge.” Employees at Nike are encouraged to be curious and open to new ideas, whatever their source.

7. “Evolve immediately.” Nike sees itself as being in perpetual motion””viewing change as a key source of innovation. This attitude can easily be observed in the wide range of products that Nike offers its consumers. It is another example of the company”s use of emergent strategy to good effect.

8. “Do the right thing.” Nike thinks of itself as a responsible global citizen, embracing the stakeholder view of corporate social responsibility. It encourages its people to be honest and transparent and to promote diversity and sustainability.

9. “Master the fundamentals.” All the innovation in the world is useless if you can”t put it into action. A crucial part of Nike”s success is its ability to refine its performance””the recent growth in profits suggests that it”s achieving this.

10. “We are on the offense””always.” To stay ahead in an extremely competitive environment, Nike urges its people to act like leaders in their field to achieve victory.

11. “Remember the Man.” The late Bill Bowerman is still held in high esteem throughout Nike, both for his understanding of athletes” needs and for his innovative spirit. (Jerome Payne,”

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Online Business School Seeks To Disrupt Business School Pricing And Value Proposition Model

Tulsa, Oklahoma, February 14, 2015 /PressReleasePing/ –, the online business education platform for entrepreneurs, business owners and employees looking to improve their business skills, launches out of beta, after nearly three years of development. The online education platform is already disrupting the business school pricing and value proposition model. According to Bloomberg, the least expensive business schools such as the Illinois – Urbana Champaign School of Business and William and Mary Mason start at over $34,000 per year and many business schools like Cornell University are priced at over $50,000 per year.

“We’ve worked very hard to make our business school $49,400 less per year than other business schools and much more entertaining, engaging and interactive so you will actually retain what you are learning,” says Founder and Chief Operating Officer, Clay Clark. currently has subscribers in 33 countries has been attracting the attention of both non-college graduates and college graduates who are amazed at the quality and the practicality of the website’s ever growing content. One subscriber and a private Ivy league Graduate from Southport, Connecticut says, “I think if you were to go to one of those websites that evaluates schools, my school would rank in the top 3 in the U.S. However, theres no training on how to be an entrepreneur and run a business. What is provided is not considered to be important by the students. They have professors who have never built a business, but are giving them critiques on their work. When go out in the real world, you enter this foreign world of entrepreneurship.’s Founder, Clay Clark says, “We think Steve Jobs (Apple co-founder and former Pixar CEO) was correct when he said, “It is absurd that American classrooms are still based on teachers standing at a board and using textbooks. All books, learning materials, and assessments should be digital and interactive, tailored to each student and providing feedback in real time.”’s business education platform offers courses in 20 areas of business mastery including leadership, capital, accounting, marketing, sales, legal, and more. Thrivers rate themselves and their current proficiency in each area and can then choose from the ever-expanding course catalog consisting of thousands of business education videos.

Even proud pillars of academia such as Harvard Professor, Clayton Christensen, see a brewing storm for America’s colleges, “Generally universities are doing very well financially, so they don’t feel from the data that their world is going to collapse, but I think even five years from now these enterprises are going to be in real trouble.” videos are taught by world-class mentors including NBA Hall of Famer turned successful entrepreneur, David Robinson, the former Executive Vice President of Operations for Walt Disney World Resort, Lee Cockerell, the New York Times bestselling author and publicist of choice for Michael Jackson, Prince, P. Diddy, Charlton Heston, and countless celebrities, Michael Levine, and countless other experts.


Quick Facts Thrive15: provides 15-minute practical online business courses taught by millionaires, mentors, and everyday entrepreneurial success stories. features many celebrity mentors including:

David Robinson, NBA Hall of Fame Basketball Player and founder of Carver Academy charter schools and Admiral Capital Group, which currently has a valuation of over $250 million; Lee Cockerell, the Former Executive Vice President of Operations for Walt Disney World Resort who once managed 40,000 + employees; Michael Levine, the founder of Levine Communications who has been the publicist of choice for Michael Jackson, Prince, P. Diddy, Charlton Heston, Cameron Diaz, and countless other celebrities; David Nilssen, the cofounder of one of the nation’s largest small business funding solutions, Guidant Financial and; Jonathan Barnett, the founder of the 400 + OXI Fresh franchise. has teamed up David Robinson and the U.S. Chambers, Hiring Our Heroes Program, to provide free subscriptions to U.S. military families as part of the 1 for 1 HandUp Movement. has been mentioned in Forbes, Pando Daily, Yahoo Finance, Business Insider, Entrepreneur, and numerous media outlets since launching in BETA. offers best practice and practical online education in the core areas of business mastery that every entrepreneur must know including: legal, real estate, investing, execution, purpose, mindset, networking, business modeling, overcoming adversity, capital, branding, marketing, sales, customer service, product/service development, quality control, accounting, management, human resources, and leadership. was founded by Chief Operating Officer and Oklahomas former U.S. Small Business Administration Entrepreneur of the Year, Clay Clark.

The Chief Executive Officer of is doctor, entrepreneur, and venture capitalist, Doctor Robert Zoellner. offers points instead of grades and gives its users a chance to win a business boost package of over $10,000 every six months to the Thriver with the most points.

Thrive15.coms content is created by combining entertainment, gamification, and best-practice practical business education to increase the retention of training provided on the platform.

Press Contact:

Deedra Determan

D2 Branding

1609 S. Boston Ave


Deciphering The Most Beneficial Home Business Ideas

When you are thinking of home based business tips, exactly what are the things that come to your thoughts? We all know that it is comfortable to work in the comfort of your home, but do you visualize your self in a huge organization in about 10 or 20 years? This is something which a lot of people are trying to take into account and they’re not trying this out simply because they feel that you can’t be successful if you will create a home-based business. Before you decide to guess the future you will likely have, try to have a look at the different benefits that you can obtain if you will start out your house business today.
Earning while you’re staying at home is unquestionably one of the explanations why many individuals are considering home-based companies. They will favor this set up rather than going to the office and worrying your self all day.

With all the internet business concepts that you have got, you’ll be able to literally make money in the convenience of your home. You don’t have to go outside and operate in the place of work.

Most of you’ve got always desired to work at home and you’ll be able to expect that a home-based business could make this feasible. This will definitely assist in decreasing the stress in your workplace.

Numerous people actually wished to have flexible working hours and you’ll need to expect that home-based companies can help provide this. Are you already sick and tired of working from early morning until afternoon? You will surely have a flexible time if you’re going to operate in your home and start generating revenue.

You will have all the time in the world to work in your house. You can start out working for an hour or two or start late. You cannot do this if you’re working for a company simply because they actually a very rigid time frame that they’re always employing. Nevertheless, home-based companies will offer you the time versatility that you always desired.

The folks who considered online business concepts started out to realize that it is cheaper and more profitable to start out your firm at home. Generally, the operation expenses will not be included when you’re only working at house and you don’t have to spend a lot of money or borrow cash to build your business.

It is possible to also have the chance to expand your business with respect to the customers that you already have and the money that you are making. This is undoubtedly a great concept if you’d like to generate income with no need to spend a lot for a company. The income will not easily come to you when you begin the business, but if you understand what you are doing, it will certainly develop into something wonderful.

It is feasible to always check out the best home based business ideas because of their benefits. You are able to earn plenty of money even with no need to spend a lot for the operation costs or prepare a large capital. If you know what to do, you will definitely advantage from this.

Erp A Key For Business Growth

The definition of ERP (Enterprise Resource Planning) in 90s included finance, human resources, order management and manufacturing. Because of todays high level competition in businesses, customer satisfaction have gained top priority in everyones mind. However, today ERP is referred as a technology strategy that joins a set of business functions, such as finance, HR and purchasing, with operational aspects, such as manufacturing or distribution, through tight linkages from operational business transactions to financial records. Its a widespread idea that executing ERP improves efficiency and provides a transparent view on productivity and growth. An enterprise resource planning (ERP) solution checks your business software that has been designed to record and manage your enterprise data.

Advantages of a well-planned ERP

A good ERP strategy must include potential vendors, business processes, business requirements, business goals, deployment strategy, business and technical architecture. ERP is considered as the backbone of a businesss operations and the primary system-of-record.

1. Combination of all business processes

To understand a well implemented ERP system, it must combine all aspects of your business from customer, to planning and scheduling, till the production and distribution of the products that you make.

2. Increases overall performance

Applying an ERP solution will check that the routine reporting work of employees at all levels are reduced. It also helps your companys management to understand their workforce in a better manner from analyzing individual performance through different business sites to visualizing the overall performance of an entire operating zone. Hence, it helps organizations to take strategic decisions as well.

3. Operational efficiency

If your business is small with less than 50 employees, then it is easier for you to manage, control and track things. But, when the business multiplies and you have an employee strength of more than 1000 employees, it becomes difficult to maintain and control workforce, different processes and procedures. Implementing an ERP solution could help businesses update variety of processes, log them and track them on an hourly basis. In addition, it increases productivity and profitability thereby reducing operating and overhead expenses.

4. Improves accuracy and consistency

In organizations where different departments are not properly integrated, information is inconsistent and sometime inaccurate. The views of every department might vary and hence, the information that they provide the manager will also be different. This hints to confusions and wrong decisions being made. Implementing an ERP solution will make sure that all information is maintained and managed in a consistent manner across the departments.

5. Quality Reports and Performance Analysis

Analysis on ERP will allow you to produce financial and meeting room quality reports, as well as to conduct analysis on the performance of your organization. Overall, ERP solutions work as an excellent information tool especially for medium and large businesses, for better decision making and accomplishing required goals. Hence, its a must for every growing business.

Tapping The Advantages of Advertising on the Internet

The late times have seen an expansion in the alternatives accessible for customers, be it items or administrations. In the meantime, organizations are extending past topographical limits to gain by the expanding requests of customers. Constantly, this has introduced a time where engaged and far reaching promoting holds foremost significance. Further with the expanding utilization of Internet and its simple openness prompting a wide viewer ship, publicizing on the Internet has turned into an essential promoting apparatus.

Through legitimate publicizing Internet advertising has turned into a vital method for tapping the colossal potential accessible in the business sector. What’s more, with the changing times various business people are swinging to offering and publicizing on the web and are investigating showcases that were so a long ways past their compass through appropriate promoting web advertising. The Internet today is one of the least expensive publicizing technique, if the reaction that it can create and the speculation are considered in totality and attempts further bolstering their good fortune.

Making stores work further bolstering your good fortune Picking the least expensive publicizing strategy

There are various methods for publicizing online and when you choose to exploit this open door, it is fundamental to consider all Internet showcasing advancement and promoting choices accessible. When you do as such, you would have the capacity to pick the least expensive Internet promoting technique.

Various alternatives are accessible to help you select the least expensive web publicizing choices and after that help you outline your Internet showcasing advancement promoting effort that would work further bolstering your good fortune. You have to recollect that even the least expensive web promoting can make a wonderful reaction in light of the wide reach of the Internet. Truth be told even the least expensive Internet promoting system can be a shelter for your business.

The benefits of utilizing appropriate publicizing web promoting instruments

One of the least expensive publicizing strategy in the present situation, promoting online has various focal points that different method for publicizing won’t not offer. In particular promoting on the Internet guarantees a wide scope and is a great deal more focused on. It likewise gives intuitive potential outcomes by making an interface with the buyer. By situating a notice on a site that is connected with the item, promoting online guarantees that the message contacts the right gathering of people. In the meantime promoting on the Internet is one of the quickest method for spreading data and across the board marking.

Publicizing online gives a way to contact a worldwide gathering of people at a quick rate. Accordingly, even the least expensive Internet publicizing technique empowers broad introduction subsequently guaranteeing returns for the organization. Remembering these points of interest, offering and publicizing on the web is quick turning out to be more than only a pattern, and is presently even more a need for business people and entrepreneurs.

Constraints of publicizing online

It is crucial to comprehend that offering and publicizing on the Internet appears to be entirely simple however there are sure confinements of Internet showcasing advancement and promoting. Despite the fact that the span of the Internet is expanding at a disturbing pace the publicizing Internet promoting devices won’t not work the way we need them to. It is extremely troublesome, actually near difficult to gage the effect of Internet showcasing advancement promoting. Accordingly it can represent certain issues for the organizations that depend on buyer criticism about the items. Likewise the scope of expenses for publicizing online differs incredibly.

To decide the most ideal approach to burn through cash on promoting on the web, you may need to endeavor to study all accessible rates and after that select the least expensive internet publicizing choices that are advertised. In the meantime you should make a database of locales that have the sort of viewer ship that your item would require, in order to guarantee that promoting on the Internet attempts to your advantage. In the event that chose legitimately the publicizing Internet promoting instruments and technique can go far in making the mindfulness that can work further bolstering your good fortune.

An expression of alert: weigh even the least expensive Internet promoting alternative

Before choosing to select publicizing on the web, an organization must measure the upsides and downsides and simply in the wake of doing as such ought to the procedure of promoting Internet advertising ought to be begun. Web showcasing advancement and promoting may appear to be a lucrative method for expanding business yet it accompanies certain shrouded actualities and confinements that must be thought about. Indeed, even the least expensive Internet publicizing technique won’t not have the capacity to work further bolstering your good fortune in the event that you have not done a careful study.

Web showcasing advancement publicizing must be exceptionally engaged in order to guarantee the right reaction and regardless of the fact that you have picked the least expensive Internet promoting alternative, you ought to consider every one of the advantages and disadvantages before taking the dive.

Home Based Business Success Starts From Advertising Online

A huge number of individuals around the globe are now finding the monetary and time opportunity that accompanies owning a home business. Less demanding said than done, you say! Obviously it is! Everything is simpler said than done, yet that doesn`t mean you shouldn`t attempt.

The truth of the matter is, in spite of the fact that owning a business have it`s troubles and hassles, primarily because of the way that you are responsible for everything and that is something most people aren`t used to.

Three KEY focal points to possess a business

Budgetary – On a normal, home entrepreneurs gain over $50,000 every year, with 20% making over $75,000 every year. The normal yearly take home for the normal American specialist is approxiamately $27,000. As a home entrepreneur, you could without much of a stretch acquire $13,000 over the national normal. Also, that`s simply the starting. The individuals who maintain their home business shrewdly can increase the normal entirety by whatever they need.

Way of life – Most individuals can`t even envision what it resemble to claim their own business. For the individuals who have surrendered themselves to the rodent race, it`s hard to grasp they could outline their own calendar, profit from utilizing their gifts, and have the flexibility to experience the way it was intended to be lived. Be that as it may, surmise what…IT IS!

Common sense – When you consider slaving ceaselessly for a long time to make another person rich, the entire thought appears to be silly. How the dominant part of Americans let themselves be talked into this aggregate masochism is a mystery.What bodes well is for you to telecommute, where you can be with your family, and spend each moment of your work time profiting for yourself, not some faceless outsider. This is not a dangerous decision but rather it is the main reasonable decision.

Numerous individuals who are presently bringing home the bacon with their home business began with a little wander in their extra time. These low maintenance wanders frequently make a door to a complete profession and way of life change. When you find that you can really profit with low maintenance home business, working for another person completely has neither rhyme nor reason!